So, I am a proud new owner of a 47" HDTV, rear projection LCD. Very happy with the picture.

I read a lot of getting TV's calibrated by ISF professionals. These professional video calibration guys charge around $400 per TV....and spend 2-4 hours working on the TV. I have also read that this type of work does wonders for the picture.

What do you guys think? Anybody have any experience with this?