I used Avia to calibrate my li'l ol 20" set. Fortunately it has four video status settings, so I can flip between the "calibrated" theater mode and standard, game and dynamic modes. I think the calibrated setting is darker and softer than I am used to, but in a darkened room is more movie theater-like. My son always changes it to the standard mode.........makes SpongeBob have more "Zip"!
In the end, they're your eyes. Just as mentioned above, like audio, we all have our own preferences. I say save the money and send it to me!!!
Ed
* Sierra-2EX's W/V2 crossover upgrade
* (2) Rythmik F12's
* Parasound Halo P6
* Audio by Van Alstine DVA-M225 Monoblock Amps
* MiniDSP 2x4HD For Sub calibration
*World's Best Cables Canare 4S11 speaker cables