Keeping things civil here.. I have been engineering loudspeakers professionally for 37 years now. I remember well when we invested in the best test / measurement gear back then, basically a higher resolution third octave spectrum analyzer. Speakers made prior to this were often done by ear, but certainly those designed by using the spectrum analyzer measured better.
However, I don’t recall the enjoyment level from customers changing very much.
Then came swept sine wave measurement systems, a rather large advancement and still often used today. We were able to design speakers that “measured” even better – but again, no real change in customer enjoyment.
Then came maximum length sequence based testing gear – this was a real game changer, much higher resolution and the ability to “gate” out reflections from the measurement such that we now had quasi-anechoic measurements. I still remember learning how to use these types of systems and literally being in shock at all the “flaws” that were now revealed. I mean, how could anyone actually enjoy those other speakers?
Still, no real change in overall enjoyment from customers. However, a lot of the passion towards the hobby started to die out, speakers started to sound too similar to one another.
MLS based systems are still widely used today, but now we have yet the next advancement in loudspeaker testing, the Klippel NFS, with even higher resolution. Will consumers actually enjoy speakers more now? I doubt it, in fact – I suspect even more of that passion will die off..