I grabbed one of these players last month at 469, I still feel like I got a great deal.....
In the Best Buy Weekly Ad, it can be had for $339 , but there is also a coupon that you can add to it for 10% off listed here:

http://emailinfo.bestbuy.com/P/v3/Co...=1007&ci=50586

What a bargain, I'm seriously thinking of grabbing another one of these, because
I have been extremely happy with the one I have now.