The way I see it, so far, I haven't seen any other speaker which would make me want to upgrade from the 340SE. Not even at twice the price... It's not like Ascend is going to release another speaker which will be superior to the Sierra any time soon, and if the Sierra really has a similar price performance ratio to the 340E, then I'm actually SAVING money because I won't be tempted to buy a 2000$ (or maybe even more!) speaker from any other company.

So buying the Sierra, It's not actually spending money, It's SAVING money!