Quote Originally Posted by Mag_Neato
Well, I went at lunch to CC for a look at the Olevia. Side by side with Panasonic, Toshiba, Samsung and Sony left it in the dust. The PQ simply was not in the same league. You could argue that the sets were calibrated intentionally that way to defend the higher price point of the other brands, but it was no contest. Black levels and contrast were simply better on the higher priced sets.
A big mistake is to use a CC or BB showroom for a comparison. Having seen every TV you've mentioned in real life conditions, none leave any of the others "in the dust."
All TV's in BB & CC are, or should be set to showroom mode. This prevents the sales staff from tweaking the PQ. All settings are disabled in showroom. Get hold of the remote and see what's what before drawing any meaningful conclusions. If the picture can be adjusted using the remote, someone's not being honest.
A showroom is an artificial environment with little in common with our homes. That's why the companies have completely separate settings for sales and in home use.
Using BB or CC to audition displays is no better than using them to audition speakers. Is my predjudice concerning BB & CC showing?

David