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Thread: AV123 sale

  1. #11
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    I'm no economist, but I think crazy swings in prices cant be a good thing for a small company. It raises all kinds of questions: 1. Were you overcharging before? 2. Are your speakers not selling because something's wrong with them? 3. Are your speakers not as good as the competition, and your only solution is to lower the price? (i could list many more here)

    In a weird sort of way, I cant help but lose some respect for them. A 50% drop in price in a mainstream product is jolting.

  2. #12
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    From reading more and that 50% cut, I'm guessing that the 150, 250, 100 cc are going to be replaced soon and they are trying to sell what they have. Also at least one Rocket-head has stated that for HT the ELT(for it's CC) is the better choice.

  3. #13
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    Yup, im with ya Quinn. Seems most likely.

  4. #14
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    I'll put good money down that those models are not being replaced and that this is a true sale. In the business world, things like this are done all of the time before the end of a fiscal year to improve numbers and clear out old stock. I know the guys down there and, more importantly, I know Mark's integrity. Everyone is welcome to interpret this how they want, but I take them for their word just as I take Dave F on his.

  5. #15
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    Time will most likely tell. You did give me a good idea: i need to hop over to av123 and see what they're saying there.

    (edit) How is Mark's integrity on the line? A sale is a sale and a company is entitled to have one for whatever reason. Did he clarify some allegations or something about it? I didnt see any posts to that effect at av123.

  6. #16
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    I expect "sig" versions not discontinuation. I agree about MLS' integrity but that doesn't mean that they aren't trying to avoid a situation like they had sellings Divas as B-stock for months when they started selling the Rockets. They can have a great sale and reduce the number made and in a few months roll out "sigs" with little to no "old" inventory. Nothing wrong with that. I'd consider it smart business. But, I think going back to full price is going to be a tough sell to anyone that knows that they had them 50% off.

  7. #17
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    sig meaning signature? Sorry, im actually brand new into this hobby.

    Right - under virtually all scenarios, its good business, not an integrity issue.

    "But, I think go back to full price is going to be a tough sell to anyone that knows that they had them 50% off."

    ... yet another concern with what they did. You dont just put a high cost item on a 50% sale and go back. In fact, i'll be shocked if they do.

  8. #18
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    Yes, Signature.

  9. #19
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    Actually, I believe Mark has already said that the 750s would be the only 'Sig' models as that change was made to address feedback specific to that model and how it handles high frequencies.

    Mark's integrity are on the line because of statements in this thread like "Oh sure they can say they are overstocked, but who believes everything they hear?". For the record, they never said they were overstocked, just that they wanted to clear out what was currently sitting in the warehouse.

    "You dont just put a high cost item on a 50% sale and go back."

    Happens all of the time. We're in the prime time of the year for such things. Heck, just look at the loss leader on the front of any number of Sunday newspaper ads everyday. As I said, there are plenty of reasons for businesses to do this and one is just to generate more discussion/interest. Judging from the fact that there is a two page thread on the topic on a forum for a competitor, it has certainly suceeded in that aspect. Since the offer was first extended in a mailing to existing owners, it has also suceeded in rewarding brand loyalty. Not to mention it boosts their sales figures for the quarter.

    Considering all of the benefits and the general company plan for expansion of their product line, it's probably a good business move.

    Things go on sale all the time (yes, even at 50% off), I don't understand why people are so thrown by this one.

  10. #20
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    Brad,

    I totally understand what you are saying, but it is a slow day so I will throw out some questions just out of interest.

    Why just the RS150, RS250, and RSC100? 50% is a lot off of a "high value" item, if they go back up to the "regular" price from there, I think it causes some problems on the perceived value. If it is a loss leader, then they are expecting that draw will lead to sales of somethingelse, which I am not seeing from the posts. A loss leader also does not boost the bottom line.

    Things do go on sale all the time at 50% off, but not at an exclusive store. Nobodyelse sells Rockets. If something goes on sale for 50% off at such a store, it is being discontinued or changed for some reason or another. The RS750 if I remember correctly, was on sale before the sig 750 came out. A 10-15-and maybe even 20% sale I can see, but I 50% off, you got to wonder.

    If I am selling something to one person that I claim to be a great value, and then sell it later for 50% off to the next person, what does that do to the value I sold the first person?

    Anyways...this is just for discussion sake.

    -curtis

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